Multimedia Designer - Memac Ogilvy Qatar (Aug. 2024 – Present)
Managed end-to-end operations of Sidra Medicine’s social media accounts, including strategy development, content production, filming, editing, publishing, and performance analysis.
Created visually compelling content by humanizing complex topics into engaging, accessible narratives for diverse audiences.
Coordinated cross-functionally with internal departments and leadership for campaign planning and consistent brand messaging.
Monitored analytics and reporting tools to evaluate campaign & social performance and refine strategy in real time.
Achieved a 100% surge in Meta engagement, a 20% rise in new follower acquisition, and a 150% boost in organic reach within 1 year through data-driven optimization.
Multimedia Specialist - Saatchi & Saatchi Qatar (Aug. 2023 – July 2024)
Delivered end-to-end campaign support across content formats, contributing to thought leadership, brand visibility, and audience engagement goals.
Scripted, storyboarded, and produced multimedia content tailored to corporate and educational audiences, ensuring alignment with client strategic priorities.
Journalism Residency Intern - AJ+, Washington (February 2022 – April 2022)
Pitched and produced original social media news packages revolving around climate change, refugees, and women's empowerment.
Received a combined viewership of 200-500k on Instagram, Facebook, and Twitter. One of my videos went viral and accounted for 2 million views.
Multimedia Intern - Qatar Foundation (August 2021 - December 2021)
Produced promotional content for the Education City Gift Store by interviewing artists, alumni, and students.
Animated 1-minute Instagram reels revolving around scientific breakthroughs within QF entities e.g Sidra Medicine & Qatar Genome Project.
Scientific Journalist - Sidra Medicine, (January 2021- December 2021)
Supported researchers by creating animations, videos, and visual graphics for their ongoing written research in various subjects e.g pediatric cardiology, gastrology, and genetics.
- Directed a library of social media videos that highlighted the importance of understanding heredity diseases and various medical breakthroughs at Sidra Research.
Marketing Assistant - Texas A&M University (January 2021 - May 2023)
Illustrated engaging Instagram and Facebook graphics related to university events, news, holidays, and other activities through Adobe Illustrator.
Filmed and edited promotional videos by showcasing student life, campus tours, and university research facilities.